This article was originally written for Milk magazine, the official magazine of Bath Spa University. It concerns the controversy a few years ago about PAX banning ‘booth babes’ from the show.
There is an exert below, but the full article can be found here.
“‘Booth-babe’ is the term for the attractive ladies employed to help push merchandise or promote a new game or product. Most gamers probably don’t mind, given that an estimate 60% of the gaming community is male. At PAX (Penny Arcade Expo), one of the largest gaming conventions in the world, they believe that ‘booth-babes’ are against the ‘spirit of the convention’ and I agree. When attending a gaming convention I would rather chat to a developer who can tell me about their product than a pretty lady who has memorised an advertising spiel.”